The Your Sun Your Energy campaign has been shortlisted for a European Public Affairs Award in the category “Digital campaign of the year.” Voting for the award is open to all European public affairs associations, so help spread the word to your contacts and encourage them to vote by clicking here. Voting is open until 24 October and the winners will be announced on 9 November.

Background:

Inspired by the massive growth photovoltaic (PV) energy has experienced across Europe in the last two decades and the general lack of awareness about solar energy, a unique and exciting campaign on the benefits of solar photovoltaic electricity aimed at the wider public, Your Sun Your Energy, has been launched in December 2010.

Promoting the advantages of photovoltaics and demonstrating what the virtually infinite power of the sun can offer, this wide-spanning campaign endeavours to illustrate how people can, through their daily activities, brighten their life thanks to photovoltaics.

Carried by a new umbrella brand, the campaign hopes to help both current and future generations maximise the potential of a clean, carbon-free energy source. With objective information on how photovoltaic technology can harness the power of the sun, the aim is to actively promote the benefits of photovoltaics, educate those who are not familiar with its applications, as well as provide accurate and up-to-date materials on an on-going basis.

A central element of this campaign is a cutting edge website. www.yoursunyourenergy.com is first and foremost a resource: a portal that aims to gather and promote the best that the Web has to offer in relation to solar photovoltaic energy in a global, one-stop shop that completes and complements information already available elsewhere. Users can find extensive information in 5 languages (English, French, German, Italian, Spanish) on how photovoltaic solar electricity can improve everyone’s lives; they can learn how photovoltaics can help to save money when added to their home, increase their energy independence in their business and be integrated everywhere in their cities, all whilst helping the environment. Originally in English, the website will be available in French, German, Italian and Spanish in early 2011. An online community will also be developed in 2011 where people can learn from each other by sharing information, photos and videos relating to photovoltaics.

Your Sun Your Energy wants to reach out and inspire everyone to join the solar revolution and show how the sun can contribute to our everyday lives. Make Your Sun, Your Energy!

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